|
Lead
|
|
TikTok is testing a paid membership called Shop Plus
|
|
TikTok is quietly testing a Prime-style paid membership for US shoppers called TikTok Shop Plus, showing some users monthly price points of 6, 10, or 15 dollars in exchange for free shipping, member discounts, and coupons. In one example shown to shoppers, a 57 dollar hair product dropped to 47 dollars for Plus members with free three-day delivery included. TikTok has not confirmed a public launch or final pricing, and a former TikTok Shop employee said the real goal is keeping shoppers from discovering a product on TikTok and then finishing the purchase on Amazon instead. If this rolls out fully, it is a genuinely good sign for sellers: platforms build paid membership tiers specifically to boost repeat purchasing, not one-off impulse buys, so a wider launch would likely mean steadier, more frequent orders for shops already selling well on TikTok, at the cost of TikTok taking a bigger cut of the shopping experience overall.
|
|
Read more →
|
|
|
Markets
|
|
eBay's Depop deal just closed for $1.4 billion
|
|
eBay officially completed its acquisition of secondhand fashion app Depop on July 30, paying Etsy 1.4 billion dollars in a deal first agreed back in February, and confirming Depop will keep operating under its own brand, app, and customer experience rather than being folded into eBay directly. Depop still gives sellers access to roughly 7 million active buyers, nearly 90 percent of them under 34, competing hard against Vinted's aggressive push for the same young, style-focused resale audience. For anyone reselling clothes online, the practical takeaway is that Depop's identity and seller experience are staying intact for now, so nothing forces you to change how you list or price. The bigger picture worth watching is that eBay, a company built on auctions and general resale, now directly owns a piece of the youth fashion resale market it previously had no real foothold in.
|
|
Read more →
|
|
|
Deadline Alert
|
|
Etsy's new rules kick in August 11, check your shop now
|
|
Etsy's updated Prohibited Items Policy takes effect on August 11, and the headline change bans the sale of natural animal fur entirely, including vintage items, with no exemptions for age or origin. Leather, sheepskin, wool, and taxidermy remain allowed, but real fur from animals like mink, fox, and rabbit does not, even if the item has been sitting in your shop for years. This lands alongside Etsy's already tightened Creativity Standards, which since mid-2025 have required that anything sold using 3D printing, laser cutting, Cricut machines, or purchased templates be based on your own original design, not a licensed or downloaded pattern, even one you paid for legitimately. If you run an Etsy shop with any vintage fur pieces or print-on-demand items built from third-party templates, the practical move this week is a quick audit of your active listings, since Etsy has already started notifying sellers ahead of automatically removing anything that violates the new rules once the deadline hits.
|
|
Read more →
|
|
|
Reality Check
|
|
Only 4% of creators earn six figures, here's the real gap
|
|
The creator economy is projected to approach 480 billion dollars by 2027, yet industry data consistently shows only about 4 percent of creators actually earn over 100,000 dollars a year from it. The gap is not follower count, it is ownership. Creators relying purely on viral reach and platform ad revenue see income swing wildly month to month with every algorithm change, while the top earners have built off-platform assets, an email list, a paid community, a repeatable digital product, that do not disappear the moment a platform shifts its rules. A follower is rented from a platform, but an email address or a direct customer relationship belongs to you. The practical shift worth making early, no matter which platform you post on, is treating every piece of content as a way to grow something you actually own, whether that is a simple mailing list, a Discord community, or a digital product people can buy directly from you.
|
|
Read more →
|
|
|
That's it for today. See you tomorrow.
|
|
Ternautics Media
|
|
|
