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Lead
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Vinted and Depop are fighting hard for your closet
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The global secondhand clothing market is now worth over 350 billion dollars, and two apps are locked in a real fight over who gets your listings. Vinted charges sellers zero commission and now has over 100 million registered members worldwide, while Depop, recently bought by eBay for 1.2 billion dollars, charges a small payment processing fee and leans into a younger, style-focused crowd built around vintage and streetwear. Vinted has ramped up its US advertising sharply this year and is closing in fast on Depop's user base. For anyone with a closet full of clothes they no longer wear, this competition is genuinely good news: platforms fighting for sellers usually means better fees and more buyer traffic. The smart move right now is to list on more than one platform at once, since nothing stops you from cross-posting the same item and simply removing it elsewhere the moment it sells.
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Skill Building
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AI video editing is the fastest growing freelance skill right now
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Upwork's latest in-demand skills report, based on actual client spending rather than surveys or guesses, found that AI video generation and editing grew 329 percent year over year, making it the single fastest growing category on the entire platform. The work involves combining AI generated footage with traditional editing and motion graphics for brands, agencies, and content teams, using tools like InVideo AI and CapCut, then polishing the result into something publication-ready for YouTube, TikTok, or Instagram. This is a genuinely accessible entry point if you already have any video editing background, since the AI tools handle the heavy lifting of generation while the paid skill is knowing how to guide, edit, and finish the output into something that actually looks professional. Clients are not paying more for people who write clever prompts, they are paying more for people who can turn raw AI output into a finished, on-brand video.
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New Rule
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Shipping to Europe just got a new compliance step
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A new EU rule called the Packaging and Packaging Waste Regulation becomes enforceable on August 12, 2026, and it applies to any seller anywhere in the world shipping packaged products to customers in the EU, not just companies based there. If you sell on Etsy, Depop, eBay, or your own store and ship to European buyers, you may need to appoint what is called an authorized representative inside the EU to handle packaging paperwork on your behalf, and your packaging itself needs to meet new rules on recyclability and wasted space, with empty space in a parcel capped at 40 percent. This sounds intimidating, but for small individual sellers the fix is usually straightforward: many marketplaces and shipping services are rolling out compliance tools that handle registration for you, so the practical step is simply checking your selling platform's seller updates this month rather than ignoring it and risking a blocked shipment later.
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Reality Check
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What eBay's Depop bet reveals about picking a selling platform
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Wall Street analysts recently downgraded eBay's stock, worried that keeping Depop competitive against Vinted's aggressive US push will cost far more than expected, with Depop's marketing budget alone projected to more than double this year. eBay does not expect Depop to actually add to its profits until 2028. The lesson for sellers is not to avoid these platforms, Depop still gives access to about 7 million active buyers, nearly 90 percent of them under 34, and roughly 1 billion dollars in yearly sales. The lesson is to treat any single platform as replaceable rather than permanent. Ownership changes, fee structures shift, and a platform under financial pressure can alter its rules with little warning. Building your own following, saving buyer contact information where platforms allow it, and keeping your listings ready to move to a second platform is the kind of insurance that protects your income no matter what happens to any one app's business model.
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That's it for today. See you tomorrow.
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Ternautics Media
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